IUOTOInternational Union of Official Travel Organizations
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Nevertheless, by the time of MacCannell's writing, tourism had more than tripled again, the World Tourism Organization was founded out of a dysfunctional IUOTO, and developing countries, stymied by the oil crises of the 1970s and seduced by the valorization and profit-raising potential of the nascent World Heritage Convention, turned nearly en masse to marketing their own "traditional cultures" to foreign tourists (Di Giovine 2009b, p.215).
Tourism can be understood as an activity which entails "temporary visitors staying at least twenty-four hours in the country visited and the purpose of whose journey can be classified under one of the following headings: (a) leisure (b) business" (IUOTO, 1963, p.14).