"The big internet directories with local content (YP.com, Dexknows, Yelp, YP.com.au, etc.) perform powerfully in organic search and have become a very cost-effective way for smaller businesses and national companies to stay in the organic game by purchasing strong positions on the IYP platforms."
Based on these findings, Market Authority has launched a new sales empowerment program called the IYP Game Changer.
"Companies who own highly used and highly ranking IYP or Internet Directory sites are sitting on a veritable gold mine that few, if any, are adequately cashing-in on," Sitton continued.
IYP Game Changer continues Market Authority's stellar track record of bringing extremely-high ROI products to its customers.
"Our research-powered IYP and print yellow pages sales tools are being used today by thousands of sales people world-wide, because they work."
To expedite the listing process and to maximize return on investment from your advertising dollars, you may prefer to use the services of an online search advertising facilitator that partners directly with selected IYPs and offers small and medium sized businesses a range of fixed price advertising packages including some not available directly from the IYPs.
According to one study, about 84 percent of IYP users contacted a local business after finding it online.
While some appraisers around the country are already aware of the excellent opportunities IYP advertising offers and have already invested in the new business model, in most cities (and the larger geography of "metro areas"), there is still plenty of room at the top.
You can sign on as a sponsored business at an IYP yourself, typically on a monthly basis.
Of the top five IYP competitors,(2) the YELLOWPAGES.COM Network grew its search volume by 79 percent and was the only IYP to grow at a double-digit pace.
The YELLOWPAGES.COM Network also posted the biggest gain in share of searches, winning an extra 7.3 percent of the overall IYP search volume.
Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM.