IAB

(redirected from Interactive Advertising Bureau)
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IABInternet Architecture Board
IABInteractive Advertising Bureau
IABInternet Advertising Bureau
IABInternet Activities Board
IABInstitut für Arbeitsmarkt- und Berufsforschung (German: Federal Institute for Job Research)
IABInstitute of Arctic Biology (University of Alaska Fairbanks)
IABInternational Accounting Bulletin (publication)
IABInstitute for Advanced Biosciences (Keio University; Japan)
IABImpact Assessment Board (EU)
IABI Am Bored
IABIntra-Aortic Balloon (catheter)
IABIntranet in a Box
IABInteragency Board (Equipment Standardization and InterOperability)
IABIndustrial Advisory Board
IABInternational Association of Book-Keepers
IABIndustrial Accident Board (various locations)
IABInternal Affairs Bureau
IABIrish Agrément Board (National Standards Authority of Ireland)
IABInteragency Advisory Board
IABIndustrial Automation Business (various companies)
IABMcConnell AFB (Airport Code)
IABInternet Advisory Board
IABInstituto dos Arquitetos do Brasil (Brazil)
IABI Am Back
IABInternational Arrivals Building (airports)
IABInternational Association of Bioethics
IABInnovation Advisory Board
IABImmigration Appeals Board
IABInternational Association of Broadcasting
IABIndustry Advisory Body (Australia)
IABInternet Advertising Board
IABIomega Automatic Backup (software)
IABIndexed Annuity Bond (investment; Australia)
IABInvestment Approvals Board (UK MOD)
IABInfantry Assault Bridge
IABIsland-Arc Basalt (earth science)
IABIncentive Awards Board
IABIndividual Address Block
IABInternet Audio Broadcasting (One-way audio option for webconferencing)
IABIntake Air Bypass
IABInteragency Airtanker Board (National Interagency Aviation Council)
IABInternational Abstracting Board
IABInformation Assurance Bulletins
IABInternetwork Architecture Board
IABIt's All Bollocks (UK slang)
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References in periodicals archive ?
A recent report from the Interactive Advertising Bureau and PwC found that the share of podcast ads placed with dynamic insertion nearly overtook the number baked into production.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
He's the CEO of the Washington D.C.-based anti-fraud organization Trustworthy Accountability Group (TAG) and former general counsel of the Interactive Advertising Bureau.
Guidelines from Adblock Plus, Interactive Advertising Bureau's (IAB) LEAN initiative, and others suggest lighter ad loads, better policing of third-party cookies, and less intrusive units.
A 2015 study by Conviva showed that viewers have little patience for video interruptions: 75% of viewers abandon poor-quality video in four minutes or less, and 33% within 30 seconds.* Interactive Advertising Bureau research found that buffering/speed is among the top-three most important factors for mobile viewers on smartphones.**
Interactive Advertising Bureau also found that 92 per cent of mobile video viewers share videos with others which further improves a website's visibility.
*Digital ad systems are broke: Research by the trade group Interactive Advertising Bureau and the consulting firm Ernst & Young LLP indicates that "fraudulent impressions, infringed content and malvertising cost the U.S.
the Interactive Advertising Bureau, videos are counted as "seen" when half
The Interactive Advertising Bureau agrees with the goal, but calls 2015 a year of transition" when looser enforcement should apply, suggesting campaigns in which perhaps 70% of impressions meet the MRC definition of viewable.
"Ad blocking is beginning to have a material impact on publisher revenues," says Mike Zaneis, general counsel at the Interactive Advertising Bureau, a US industry body whose members account for four-fifths of the country's online advertising market.
* Randall Rothenberg, president and chief executive officer, Interactive Advertising Bureau;
Men (56%) are more likely than women (45%) to make the leap from browsing and researching purchases via smartphone to actually buying from the device, reports the Interactive Advertising Bureau (IAB).
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