According to the International Association of Color Manufacturers, a trade association for food dye makers and users, artificial color additives enhance and correct natural colors and "provide a colorful identity to foods that would otherwise be virtually colorless," as well as compensating for natural color loss during storage and providing a way to quickly identify pharmaceuticals and dietary supplements.
We take our commitment to protecting children seriously." In a statement released after the publication of A Rainbow of Risks, the International Association of Color Manufacturers highlighted its adherence to current FDA protocols, noting, "The FDA has repeatedly stated that these colors are safe based on the available safety data." (4)
International Association of Color Manufacturers Reaffirms Safety of Food Dyes [press release].