On Monday, Ito-Yokado
Co, an affiliate of Seven and I Holdings Co, set up a special corner featuring European products.
In 1991, the Japanese Corporation Ito-Yokado
gained a controlling share of 7-Eleven.
said it has set prices of 16 items 15 to 65 percent lower than Monday's prices at its 156 outlets across Japan.
The beef in question was sold at its outlets in Narita and Nagareyama between July 1 and 10, according to Ito-Yokado
The last recipient was Masatoshi Ito, then honorary chairman of supermarket chain operator Ito-Yokado
Co., who got the prize 12 years ago.
Seven & I calls its version "The Price," and the first unit, a remodeled Ito-Yokado
outlet, debuted in Tokyo on August 29.
Yamada Denki is expected to rank fifth in an overall ranking of the nation's top 10 retailers in sales, after supermarket operators Aeon Co., Ito-Yokado
Co., Daiei Inc.
In addition, Ito-Yokado
Group of Tokyo, Japan, the majority-interest owner of 7-Eleven, Inc., donated 55 million yen (498,273 USD) raised through a canister campaign at its Ito-Yokado
superstores and Seven-Eleven Japan convenience stores.
The first client under the alliance will be IYBank, a branch-free bank established by major retailer Ito-Yokado
Meanwhile, major supermarket chain operators such as Ito-Yokado
Co., Aeon Co., and Daiei Inc.
Co., a leading Japanese supermarket chain, owns the majority of 7-Eleven Japan.