Jumbo Glacier Resort was granted "Resort Municipality" status by the provincial government in 2009 and the project continues to move slowly forward, despite ongoing opposition from environmental groups.
Our research fills this gap by focusing on environmental movement uses of media in conflict over the proposed Jumbo Glacier Resort.
A recurring pro-resort discourse, which is articulated by Jumbo Glacier Resort project proponents as well as by some journalists, focuses on how the resort will bring tourism and economic development to a region with a declining forestry economy (10 out of 36 articles).
News sources from Jumbo Glacier Resort may, by contrast, wish to avoid claims that may be read as derisive of the local community.
0 applications may be creating space for a wider range of voices within social movement opposition to Jumbo Glacier Resort.
The tactics that receive coverage include: blockades, petitions, a legal challenge to the project from RK Heli-Skiing, NHL defenseman Scott Niedermayer's endorsement of the campaign, letter-writing campaigns, benefit concerts by singer Bruce Cockburn, lobbying the government, and putting pressure on project investors to divest from Jumbo Glacier Resort.
Of the environmental organizations involved in this conflict, the Jumbo Creek Conservation Society takes particular advantage of Facebook to mobilize opposition to Jumbo Glacier Resort through their "Jumbo Wild" Facebook group, which has 236 members and is updated regularly.
Clark's statement also gives heightened credence to allegations of political interference and government coverup regarding another controversial project which is under provincial environmental assessment: the Jumbo Glacier Resort
project, a four-season ski resort proposed for the interior of BC between Jumbo Pass and Invermere.