KAHCF's professional reputation was critical in attracting members.
In KAHCF's case, members' involvement on committees and in association offices were principle factors.
During the KAHCF focus groups, members reported that cost of membership, association politics, or change in mission could prompt resignations.
KAHCF nonmembers cited decision making within their companies, politics, cost, and philosophical differences as the principal reasons for not joining the association.
Armed with data and trends, KAHCF leaders took action.
For that reason, KAHCF organized task teams to review the feedback from the study and to recommend concrete actions for inclusion in the association's new strategic positioning plan.
KAHCF encouraged members to exceed minimum requirements and expand the services they provide to individuals at various stages of their lives.
KAHCF continues to redefine its role in an industry that is complex, and already in a state of flux.
Today, KAHCF is actively involved in community outreach programs to tap new sources of labor for its members.