KGOYKids Getting Older Younger
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The result is a change in serf-image and relationships that marketers call KGOY, or "kids getting older younger."
They even have a name for it ( Kids Growing Older Younger (KGOY).
He said advertisers already referred to the trend as 'KGOY' or Kids Growing Older Younger, but he told an audience of business leaders that even if the targeting of children made business sense, it was harming family life.