One reason for the impressive share for a brand new entity is the farm-specific programming that KKSC provides to its listeners.
Using their experience as the backbone for KKSC's farm programming probably contributed to the quick showing in the AMR," Pelletier says.
"If a farmer jumps in his truck and misses the markets, he knows he can catch them again in less than 10 minutes on KKSC."
Many non-ag residents of Sarpy County and the surrounding area are also big fans of KKSC. The arrival of the new station in the town is probably comparable to the building of a new Wal-Mart.