* 2006: Entered sales/marketing agreement with Laars
The Water Pik, Laars
and Jandy brands are found on products that are distributed in about 45,000 wholesale and retail outlets.
Effective June 1, Pentair sales representatives are responsible for selling Laars' MegaTherm and PowerMax heater lines to pool builders.
"We were looking to expand our development of pool heaters for the larger pool market and, opportunistically, the folks at Laars Heating had products that were useful from a pool perspective, but no effective way to market to the pool channel," said Dennis Ruis, vice president of business ventures at Pentair Water Pool and Spa.
Prior to this agreement, sales and marketing of Laars heaters to the pool industry was handled by the brand's original owner, Water Pik Technologies Inc.
"Acquiring the Laars business didn't make sense to us because the bigger piece is in the domestic boiler business.
Teledyne Laars is a manufacturer of swimming pool and spa products.
Allegheny Teledyne announced a proposed spin-off of Water Pik and Teledyne Laars about six months ago.
The expansion is expected to increase the size of the firm's facility by 61,000 square feet and will enable it to locate under one roof, increase efficiency and allow for three new lines to be created over the next three years, Michael Spencer, Laars
' director of manufacturing, told Foster's Daily Democrat.
Features: two programs offered: Buy It and Bank It; first program offers cash rewards to dealers purchasing Jandy products, including certain pumps, filters, Laars
heaters, cleaners, controls and waterfeatures; second program is geared toward service technicians--Hot Products Cool Cash Program offers three distinct components: (1) for replacing an existing heater with a Laars
heater, there's a $50 reward (2) cash plus a professional service jacket to anyone who replaces five heaters with Laars
models (3) pool and spa owners benefit from one-year extended warranty on the new heater (a $100 value)