But, according to Laiso, the store roof was not tall enough to beat the existing gingerbread house record, so a gingerbread man was substituted.
"I had called Guinness and asked if anyone had ever attempted a gingerbread man," said Laiso, "and a secretary there said no." The baker was given instructions on what he would have to submit to the publishing firm to have it consider adding a new category.
"We were on 16 TV stations and three radio stations," reported Laiso. What's more, he added, the store did 20 % more business a week during that period.
We also gave away litde gingerbread men, and then people started buying those," said Laiso.