Let me just tell you that the LASAA MD gave us reasons why he wasn't there.
The sector was recently enmeshed in some controversies, concerning an indecent exposure, via a mobile outdoor platform, with some heaping the blame on OAAN, APCON and LASAA. How justified are they to have done this?
Not too long ago, operators and critical stakeholders in the sector were at daggers drawn with the state outdoor regulatory agency, the Lagos State Signage and Advertisement Agency, LASAA, on the activities of JC Decaux, a multi-national company, accused of being neck-deep in out-of-home advertising in the country, without meeting the necessary outdoor practice criteria.
Dismissing the allegations, Head, Corporate Affairs, LASAA, Mr.
Most of the jobs LASAA and other agencies are doing concerning advertising regulations are actually functions of APCON.
Nothing stops APCON from writing agencies like LASAA, asking them to obey the law of the land.
'The enabling law mandates mandated LASAA
to charge just 12.5% of earnings earned per billboard.
Unfortunately, the exit of the former LASAA
boss and the coming on board of a new one, who is a lawyer, exposed this.
For instance, some of their grievances against LASAA
had been, among others, the agency's insistence on payment for vacant billboards, a policy they described as a major disincentive to outdoor business in the state.
Partners include Enplug Africa, Atlantic Exhibition and Lagos State Signage and Advertising Agency (LASAA