LFPINCLowest Food Prices in North Carolina (Food Lion motto)
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The LFPINC strategy (Lowest Food Prices in North Carolina) that Ketner invented in 1968 in a desperate attempt to save his floundering company, is still the bulwark of Food Lion's success.
The LFPINC acronym (Lowest Food Prices in North Carolina) was a better gimmick than pie-eating contest and was soon emblazoned on bumper stickers that could be seen across the South.