"LGFCU serves the entire state of North Carolina, so communication with their members needs to be seamless and readily available.
- LGFCU is a not-for-profit, member-owned financial cooperative established to serve the financial needs of local government employees, elected officials, volunteers and their families.
Smith said while LGFCU
currently markets to members using a variety of methods including email, direct response marketing via USPS, point of sale displays and statement inserts, the credit union was searching for a solution to improve efficiency and effectiveness.
LGFCU is granting the SOG $1 million for this five-year project, after which it is expected to become self-sustaining.
The second part of the initiative, the LGFCU Fellows Executive Development Program, will be aimed at mid-level managers in local government, teaching them the skills to build and manage successful development finance programs.
The arrangement works well for Local Government because it allows the CU to efficiently serve in all corners of the state, where ever SECU has a branch, LGFCU
has a branch.
Ironically, in a way LGFCU owes its start to banks.
The regulator's response was to charter a new credit union, LGFCU, in 1983.
According to the credit union, the new appointments are an integral part of LGFCU
's volunteer-driven initiative not only to educate people on the benefits of credit union membership but also to relay feedback to management regarding available and potentially available products and services, delivery of service and member needs.
"In-house newsletters often serve as the primary vehicle for reaching employees with important news and information," said LGFCU
President Maurice Smith.
He joined LGFCU
in 1992 as the executive vice president and has served since 1999 as president of the credit union, where his goal has been to advance the credit union philosophy.
The new appointments are part of LGFCU
's volunteer-driven initiative to educate people on the benefits of credit union membership and relay feedback to management regarding available or potentially available products and services, delivery of service and member needs.