LOWVLeague of Women Voters
LOWVLandscape Origins of the Wye Valley (UK)
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In addition, the NOW sample was expected to have the highest level of self-declared female autonomy, followed by the LOWV sample with the general area sample expected to be the lowest on this measure.
The NOW sample was found to be significantly more in agreement with item 14 ("I believe that how women are portrayed in ads merely reflects the general attitude of that company toward women's place in society") than either the LOWV sample or the general area sample.
Both the NOW and LOWV samples were found to be significantly more in disagreement with item 15 ("If a new product is introduced with ads that I find offensive, I might still buy it if it offers me benefits which I find attractive").