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The LRCVB sales team also reported more than 189,716 room night bookings for events taking place in 2018-2028.
The LRCVB, funded primarily by hotel and restaurant taxes, hopes for increased site traffic and greater awareness about Little Rock.
Hall estimated that the LRCVB would have spent about $4.3 million in rent over the next two decades--a conservative estimate based on rates rising only 2 or 3 percent.
Caption: Gretchen Hall, chief of the LRCVB, thinks some drivers may choose to avoid rush hour while the Broadway Bridge is being rebuilt.
The LRCVB said tourism tax receipts, which include hotel and restaurant taxes, have grown by more than 64 percent since 2003, and more than 1,800 hotel rooms have been added to the city since then, said Gretchen Hall, the bureau's CEO.
Hall started with the LRCVB in 2001 and was the first director of merchandising and communications before being promoted to president and CEO in 2011.
The Peabody's hard-earned Forbes Four Star rating, which the hotel has maintained for three consecutive years, will likely vanish, according to Gretchen Hall, president and CEO of the LRCVB.
In 2010, the LRCVB took over management of the district's Ottenheimer Market Hall, River Market Pavilions and Riverfest Amphitheater and enhanced several existing programs while adding options for residents and tourists.
The Little Rock Convention and Visitors Bureau (LRCVB) responded to this trend by investing in strategies and partnerships that help people find greater value in the local marketplace.
An LRCVB spokeswoman said approximately 50 restaurants in a range of price points offered discounts and specials each week of last year's Restaurant Month.
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