The LRCVB, funded primarily by hotel and restaurant taxes, hopes for increased site traffic and greater awareness about Little Rock.
Robbins, who is leading the Team SI effort and has attended all of the meetings with LRCVB officials, according to Hall, wanted to check with Lannie Byrd, Team SI's innovation & digital change leader, before commenting.
Hall estimated that the LRCVB would have spent about $4.
Another $40,000 could be generated by freeing up space at the Statehouse Convention Center where some LRCVB staff resides.
Lrcvbs Governing Body Is The Little Rock Advertising & Promotion Commission A Seven
Caption: Gretchen Hall, chief of the LRCVB
, thinks some drivers may choose to avoid rush hour while the Broadway Bridge is being rebuilt.
Little Rock Restaurant Month is a relatively new event established by the LRCVB celebrating the city's diverse restaurant community with special deals and saving initiatives.
The bureau also recently underwent a website redesign as part of an effort to "continue to research the latest in developing technology to target and attract visitors to Little Rock," said LRCVB President Gretchen Hall in the Summer 2012 edition of Hospitality Magazine.
spokeswoman said approximately 50 restaurants in a range of price points offered discounts and specials each week of last year's Restaurant Month.
She started at the LRCVB
as an event coordinator and later took on roles as director of destination meetings and convention services, as well as director of merchandising and communications, before she landed in her current position as president and CEO last year.
President Gretchen Hall told Arkansas Business that the city had missed out on shows, most notably Broadway shows, because of the center's limited loading and staging capacity.
The commission agreed last Tuesday to hire BrandStrategy, and the LRCVB
is negotiating a contract with the agency.