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Previously, Wong served as president and CEO of Lifetime Networks, where she oversaw the day-to-day operations of Lifetime Television, Lifetime Movie Network, Lifetime Real Women, and Lifetime Digital, including programming, marketing, advertising sales, affiliate sales, public affairs, business and legal affairs, strategic planning, operations and research.
The direct response commercials featuring Breathe Active Sleep/Snore and Allergy will begin this month and will air on cable channels including ESPN, MSNBC, CNBC, Hallmark Channel, MeTv, Game Show Network, FOX News, Biography and Lifetime Real Women.
The A+E Networks portfolio includes A&E, History, Lifetime, Bio, H2, Crime and Investigation, Military History, Lifetime Movie Network, Lifetime Real Women and History Espanol.
AETN is comprised of A&E Network, Lifetime, Lifetime Movie Network, History International, Crime & Investigation Network, Military History, Lifetime Real Women, A&E IndieFilms, AETN Digital and AETN Consumer Products.
In other news, Clickability teamed up with Lifetime Entertainment Services to enhance Lifetime Connection, a secure extranet site for cable companies that features information and marketing materials about Lifetime, the Lifetime Movie Network, and Lifetime Real Women programs.