The Dubai World Trade Centre has an excellent reputation for hosting world-class events, which makes it the perfect venue to bring our games, characters, and educational elements to life for the very first time in the UAE," said Eric Lee, from the Location Based Entertainment
Thirdly, Rubicon will explore Location Based Entertainment
opportunities for the MGM brand, including theme parks and mixed-use real estate ventures.
Travis Rutherford, who had been Senior VP of Consumer Products and Interactive, has been promoted to Executive VP of MGM Consumer Products and MGM Location Based Entertainment
. The number of employees within Consumer Products has been cut by about 25%, while the location-based entertainment operation, previously handled by consultants, is now being staffed by full-time employees.
FoxNext Destinations will further lead the development of location based entertainment
business with the success of the 2017 THEA award winner Springfield, USA and 2008 THEA award winner The Simpsons Ride at Universal Studios Hollywood and Universal Orlando, Avatar: Discover Pandora, a new interactive exhibition inspired by the breathtaking environments and inspirational cultures of Pandora, and the development of the 20th Century Fox World theme park in Malaysia.
With the Mystique suite of solutions, both partners and clients can continue to confidently work with Christie for all of their location based entertainment
needs from idea to reality.