M2WMarketing to Women (conference)
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In the article, "The CEO Wears PJ's", M2W breaks down some common issues and provides helpful tips to handle the inevitable obstacles that come with being a virtual company.
M2W has grown and evolved since 1998, from a small office inside a house to an office building, and finally to the virtual enterprise it is today.
Both Bitter and Whiteley expressed delight that their new research was being highlighted at the M2W Conference, both believing this event to be the premiere forum for leading-edge marketers genuinely interested in the lucrative women's market.