MAAD was employed by Surrey Police and Surrey County Council to draw up a campaign warning of the dangers of such actions, as part of a year-long Drive SMART campaign.
MAAD has also created a free code-reader app which can be downloaded from Apple's Appstore and its own site.
Knowing that this audience is very receptive to digital media rather than traditional, MAAD helped us design a campaign that involved online ads and suggested using the QR codes.
MAAD is already working for a leading international consumer goods company on an updated version of the Scratch 'n Sniff card, whereby moving the card will cause an image of a bubble holding virtual scent molecules to rotate on screen.
MAAD managing director Colin Kelly said: "This augmented reality system has limitless application.
MAAD has devoted many hours to combining existing augmented technology, which to be used alone requires the installation of high-end technology, with Papervision, which allows 3D on Flash.
MAAD produced a series of designs using different mediums to raise public awareness of the campaign.
MAAD managing director Colin Kelly, who started the business with his father Kevin when he left university 11 years ago, said: "Surrey Police were great clients to work for.
And MAAD is already in advanced discussions with international cosmetic giants over the system which allows women to experiment with various make-up products at home over a DVD player.
Set up by Colin and his father Kevin in 1997, MAAD was launched at IT Works 1998.