MACO was established in 1988, and has production facilities in the Ladkrabang Industrial Estate in the suburbs of Bangkok.
The management change is aimed at pursuing synergies by combining the strengths of
MACO and VGI to enhance their overall competitiveness, facilitate the implementation of
MACO's plan to expand its advertising media business nationwide especially in the upcountry and enable them and Rabbit to jointly offer multimedia solutions for online platforms as powerful tools for raising brand awareness among consumers in the future.
MACO has been in the advertising media business for more than 27 years.
MACO has its headquarters and factory in Bangkok and employs a staff of 1,500 (including temporary employees).
MACO also continued in the expansion of its advertising media network and space, and partnered with VGI in managing and marketing media in the new "street furniture" category, which boosted its revenue and allowed it to control operating costs effectively.
That cost is roughly 25% less than for earlier
MACO systems, he estimates.
With over 26 years of operation,
MACO is one of the leaders in out-of-home media industry especially in the Outdoor media category.
Processors not using
MACO controllers will need a separate data-acquisition unit near the press and extra instrumentation, which together drive costs up by about $3000/machine.
To attain the goal of entering on average two Asean markets per year,
MACO will set up joint venture companies with, and serve as manager of advertising space for, its local partners, and share its know-how with them to enjoy mutual business successes.
Noppadon Tansalarak, Chief Executive Officer of
MACO, revealed that
MACO has entered into an exclusive contract with TDI International India P Limited, India's leader and pioneer in out-of-home, or OHM, advertising, by which it is granted an exclusive licence to market in Thailand more than 1,000 sq.
A new add-on acceleration/deceleration card for Barber-Colman
MACO 4000, 5000, and 6000 series controllers makes this easier than ever before, according to spokesmen for Barber-Colman Co.
42% net-profit jump for
MACO in the second quarter of this year.
