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Com as novas tendencias de mercado voltadas para a sustentabilidade, as organizacoes passam a adequar suas estrategias de comunicacao atreladas a gestao da imagem, pois negocios perenes e marcas respeitadas pela sociedade sao dependentes de uma serie de acoes que estabelecem com seu entorno social e meio ambiente (Mafei & Cecato, 2011).
Mafei will remain director-general of Maquina Cohn and Wolfe, reporting to Imperato.
McGregor, who had done well to keep out a stinging 30-yard free-kick from Vasile Mafei moments after the switch, pulled off one jaw-dropping save before the break when he jack-knifed to paw away a shot from Frunza that had deflected off Wilson and looked a certain goal.