We continue to push their sales by introducing loyalty card, exclusive in-store products and special promotions," says Mawy.
In the near term, Mawy sees Hello Gorgeous having a mini beauty hub inside a store or mall for express facial and to allow customers a first-hand experience to feel the brand.
Our products have as much as 30 percent synthetic ingredients," says Mawy, a professional make-up artist who can very well double as Hello Gorgeous poster girl with her pretty face, bubbly personality, and sunny disposition.
"The essential oils are imported, some are from Australia," says Mawy, who often attends beauty conventions overseas, including Korea, to keep up with new trends in beauty line business and new products.
Mawy and her team also make it a point to attend beauty product conferences overseas because that is where they learn new trends and innovations.
As a company that uses a lot of plastic containers for its beauty products, Mawy said that Hello Gorgeous is also conscious of its environmental footprint.
To play its part, Mawy said that starting this year, the brand will stop using plastic packaging and start using paper and cardboard-based packaging for all their products.
Mawy has also devised an incentive program by buying back the empty containers of their products.
We're actually buying back the packaging at a loss but never mind that, we want to establish sustainability in packaging," says Mawy.
Interestingly, Mawy did not finish a college degree.
"It was tough for me pursuing my studies since I am married already," says Mawy. But, her two years of pharmacy and two years of biochem have helped her understand the basics in formulating their products with the help of the company chemist.
Mawy is US-bound to compete for the international franchising competition after bagging the top prize for her pitch at the NextGen, A New Generation in Franchising competition during the 27th Asia Franchise Philippines 2019, an annual event hosted by the Philippine Franchise Association (PFA).