MBIBMonterey Bay Independent Booksellers (Carmel, CA)
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"The P&G My Black Is Beautiful family is honored to celebrate Essence Festival's 20th anniversary with thousands of extraordinary women who put their beauty in action daily," said MBIB brand manager Grace Janes.
Attendees got MBIB booth makeovers and went to celebrity meet and greets, panel discussions, and social media surprise gifting events.