MCVGAMonterey County Vintners and Growers Association
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Since then, the MCVGA has stewarded regular meetings, open to include all Monterey County growers, not just MCVGA members.
Leaders and members of MCVGA hope conjunctive labeling will put Monterey wines on the world stage.
Looking at the new AVA from a broader perspective, Rhonda Motil, executive director of MCVGA, said in a statement: "The San Antonio Valley AVA gives consumers yet another 'sense of place' when making their purchasing decisions.
The first step, according to MCVGA executive director Rhonda Motil, was to apply for a USDA Value-Added Producer Grant.
In October 2004, after an intensive 30-day application process, MCVGA was selected to receive a grant of $149,200.