MEILSMassachusetts Education Initiative for Latino Students
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"Newspapers were telling us that's how they sell," said ABC spokeswoman Marybeth Meils. ABC recently developed the "Integrated Publisher's Statement" to present an overview of a publication's print and Web reach.
ABC Interactive will continue as the name of ABC's Web auditing efforts because, Meils said, it retains "a lot of brand equity."
FAS-FAX will get a facelift, but ABC Public Relations Director Marybeth Meils stresses that a sample version distributed after the board meeting is far from final.
Since FAS-FAX was released in late April, its readers began telling ABC, "'I really want to be able to integrate these figures,'" says Marybeth Meils, ABC's public relations director, referring to those readership and circulation numbers.