"Newspapers were telling us that's how they sell," said ABC spokeswoman Marybeth Meils. ABC recently developed the "Integrated Publisher's Statement" to present an overview of a publication's print and Web reach.
ABC Interactive will continue as the name of ABC's Web auditing efforts because, Meils said, it retains "a lot of brand equity."
Since FAS-FAX was released in late April, its readers began telling ABC, "'I really want to be able to integrate these figures,'" says Marybeth Meils
, ABC's public relations director, referring to those readership and circulation numbers.