In a letter sent to the Kema staff, Vass had this to say: "I am contacting you today to inform you that MEMRB
has reached the end of its career as an independent, family-run market research company.
The first exercise of CMi enabled MEMRB Pakistan to offer first of its kind Multimedia Establishment Survey (MES) to the industry including advertisers, media planners and media operators.
Brand Hawk is a high resolution tracking system offered by MEMRB Pakistan which measures market pulse on a continuous basis for 6 working days per week and 52 weeks a year.
This study, conducted by MEMRB Pakistan, proposes a paradigm shift in strategic planning, be it brand positioning or advertising budget allocation.
Yasir Masood Afaq - Business Unit Head, MEMRB Pakistan - dissects the consumer's mind and heart.
CMi, a study awarded to MEMRB
Pakistan by Pakistan Advertisers Society, aims at being common currency for marketers, advertisers, media agencies /planners, media owners and other relevant stakeholders.