MIASFMarine Industries Association of South Florida
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"Boating, the Lifestyle of South Florida" was the theme of a highly successful media campaign MIASF had developed the previous year to attract new enthusiasts to boating recreation.
MIASF used reproductions of the book cover in conjunction with new-member contacts, MIASF speaker presentations, invitations to special functions, and as the cover for the association's annual report.
And that has helped bring new customers through the doors of MIASF's membership.