MMOHMedical Mutual of Ohio
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Here are some examples of segmentation with MMOH systems.
The bank can go one step further with its MMOH programs and develop co-operative advertising arrangements with its alliance members and other companies.
In the case of MMOH, our experience is that by playing an excellent, constantly refreshed sales message, most firms see an average of 25 percent increase in product inquiries, reaching as high as 60 percent gains.
One of the great advantages of MMOH is that the messages can be changed quickly and easily, perhaps more than almost any other marketing medium.
MMOH systems can be used to market special offers on a limited-time basis, and to respond in real time to changing circumstances, such as a new branch opening or altered bank hours.