MOHGMandarin Oriental Hotel Group (international hotel investment and management group)
MOHGModern High German (linguistics)
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Two years later, MOHG began developing its mobile strategy, starting with plans for an interactive mobile site.
MOHG's mobile strategy involved developing a rich and interactive mobile-compatible site that would provide guests with much of the same content (and deliver on the same branding and messaging) available on the hotel's existing site.
Oberli reveals that with the mobile site, MOHG has calculated that it broke even just six weeks following the launch.
By November, MOHG expected to have an iPhone application that will provide an even more interactive experience.