MPRIAMember of the Public Relations Institute of Australia
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encourages the highest standards of ethical practice and professional competence by practitioners; promotes the value of the qualifications represented by the letters FPRIA, MPRIA and APRIA; enhances the status of public relations as valuable to effective leadership and management, and as making a significant contribution to the community; fosters and encourages career-long quality education and professional development, and provides a range of services of professional and related benefits to members.