MSSSB

AcronymDefinition
MSSSBMarketing and Sales Standards Setting Body
References in periodicals archive ?
Standards such as those published by The Marketing and Sales Standards Setting Body (MSSSB) suggest that a principal activity that marketers must undertake is to ensure that an organization's strategies and policies are centered upon customers and an organization's corporate social responsibilities (MSSSB, 2006).
Integrating corporate social responsibility into the business and marketing curricula in Spanish universities
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