MTCVBMetropolitan Tucson Convention Visitors Bureau
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“The findings from both the in-market and out-of-market research that MMGY has presented to our partners and community leaders are critical to us in creating a brand foundation and position statement for the region that is believable among our stakeholders,” said Allison Cooper, MTCVB vice president of marketing.
The MTCVB is spending the first half of 2013 working with MMGY Global to incorporate consumer research and stakeholder input into a brand architecture for Tucson and Southern Arizona from which new advertising, positioning and messaging will be developed and incorporated into all aspects of the bureau's marketing, promotion and sales programs.
The mission of the MTCVB is to drive and enhance the economic prosperity of Tucson and southern Arizona through tourism by promoting, selling and marketing the region for leisure, meetings, conventions, amateur sports and film production.