MTVSModified Time-Varying Setpoint
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Up next in 2007 alone will be MTV Arabiya, Hungary and Ukraine.
The upcoming launch of MTV Arabiya, a pan-Arab offering that will reach 15 million homes, has had TV execs in the region scratching their heads to see how the MTV brand will reconcile itself with a traditionally conservative region.
The net already offers mobile TV on its local stations in Bulgaria, Romania, Turkey, Poland and Malta, and launched a WAP portal in Poland in February, while broadband entertainment service MTV on Demand was launched in Romania in April.