MVPE

AcronymDefinition
MVPEMarket Value of Portfolio Equity (finance)
MVPEMost Valuable Player Ever
MVPEMetalorganic Vapour Phase Epitaxy (usually seen as MOVPE)
References in periodicals archive ?
In the current study, we used social presence theory and virtual product experience to examine four virtual purchase contexts (in-group MVP, out-group MVP, in-group MVPE, and out-group MVPE) in order to extend previous literature.
A significant three-way interaction existed among the two moderating variables (self-construal and type of group) and product experience context (MVP and MVPE), indicating that there were moderating effects of self-construal and type of group on brand attitude and purchase intention in regard to brand community virtual product experience.
We proposed in Hypothesis 1 that there would be significant differences in brand attitude and purchase intention between MVP and MVPE contexts.
Further, there were significant differences between type of group and MVPE in relation to purchase intention, thus supporting H2.
Items 1 and 2 ("I feel like the other community members are in my presence," and "I see other members' pictures or messages.") mainly measured members' feelings about MVP, whereas items 3 and 4 ("I see other members using these products," and "It makes me interested when I see other members using these products.") mainly examined members' feeling toward MVPE. To determine if the manipulation of this study was successful, a 5-point Likert scale (1 = strongly disagree to 5 = strongly agree) was used.
Hypothesis 3b: Under the condition of independent self-construal, when members of the out-group are virtually present, the MVP context will lead to a more favorable brand attitude and stronger purchase intention in comparison with MVPE context.
Aside from investigating whether or not MVP and MVPE brand community platforms have significant effects on brand attitude and purchase intention, we combined Hypotheses 2 and 3 to establish whether or not self-construal and group type have moderating effects on the relationship between MVP and MVPE contexts and brand attitude/purchase intention.
Hypothesis 4: Self-construal and group type will have moderating effects on the relationship between MVP and MVPE contexts and brand attitude/purchase intention.
Experiment design for MVPE. Using the MVP context design of Naylor et al.
Two variables were included in the manipulation check of the experimental website: brand community (MVP/ MVPE) and type of group (in-group/out-group).
Hypothesis 3a: Under the condition of independent self-construal, when members of the in-group are virtually present, brand attitude and purchase intention will not differ significantly between MVP and MVPE contexts.
Hypothesis 3: Under the condition of independent self-construal, in-group and out-group members will show different brand attitude and purchase intention between MVP and MVPE contexts.