MYBOMake Your Business Online
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And it was only after these groups were in place that the campaign could put them to work, enabled in part by a new set of sophisticated organising and social networking tools, based around the website 'MyBo' for short.
MyBO's Web 2.0 platform allowed for continuous communication between the campaign and some 2.5 million supporters who registered on the site.
A protest group on MyBO soon became the network's largest (it stands at 23,000 members today) and caught the attention of the media.