(redirected from Mail-Order Buyer)
MOBMonster (Everquest slang)
MOBMobile (gaming)
MOBMobile Phone
MOBMother of the Bride
MOBManagement of Business (Caribbean Advanced Proficiency Examination)
MOBMaison Ossature Bois (French: Wood Frame House)
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MOBMission of Burma (band)
MOBMake or Break
MOBMacedonian Opera and Ballet
MOBMail Order Bride
MOBMen of Business (music group)
MOBMorbidly Obese
MOBMonths on Book (finance)
MOBMemorandum of Bailment
MOBMagyar Olimpiai Bizottság (Hungarian: Hungarian Olympic Comittee)
MOBMemory Order Buffer
MOBManaged Object Browser
MOBManaged Object Broker
MOBMedia Object
MOBMinistry of Burlesque (est. 2000)
MOBMan Over Board
MOBMedical Oncology Branch (National Cancer Institute)
MOBMarching Owl Band (Rice University, Houston, TX)
MOBMarks on Belt (Xerox)
MOBMobile Object
MOBMain Operating Base
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MOBMinority Owned Business
MOBMain Operations Base (US DoD)
MOBMother of the Baby
MOBMake or Buy
MOBMoney Over Bitches (Tupac Shakur)
MOBMind Own Business
MOBMinnesota Organization of Bloggers
MOBMovable Object Block (computer graphics)
MOBMothers Opposing Bush
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MOBMeals on Board (travel industry)
MOBMaintenance of Benefits
MOBMobile Operating Business
MOBMission on Blast Clothing (est. 2003)
MOBMember of Bloods (gang)
MOBMail-Order Buyer
MOBMobile, AL, USA - Mobile Municipal (Airport Code)
MOBMunicipals Over Bonds (Index)
MOBMaintenance of Business
MOBMiddle of Book (aka the well; magazine publishing)
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MOBMotor Outbound (oil and gas industry)
MOBMissile Order of Battle
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MOBMethod of Build
MOBManagement Oversight Board
MOBMonster Owners Belgium
MOBMouvement pour l'Organisation de la Bretagne (French: Movement for the Organization of Britain; est. 1957)
MOBMoose on Bikes (Motorcycle Club)
MOBMobile Off-shore Base
MOBMighty Owl Band (Garland HS, Texas)
MOBMaryland Old Boys (Rugby Union Football Club, Maryland)
MOBMaritime Order of Battle
MOBMain Office Box (US Postal Service)
MOBMain Optical Bench
MOBMint Out of Box
MOBMartin, Ockerman & Brabant (law firm)
MOBManagement Operation Bridge
MOBMoney Order Branch (various nations)
MOBMultimedia Outlet Box
MOBMiscellaneous Objectives Bureau (Fiction, James Bond)
References in periodicals archive ?
She also suggests the possibility that retail files may not have worked as well as direct marketers had expected because they are often comparing the response rates of retail-generated names to mail-order buyers. This is not to say the files couldn't work well with modeling and ZIP selects, notes Julia who explains that the lists need to be massaged a bit to pull better response rates.
It began by testing the U.K market with a catalog mailing to select third-party lists of known mail-order buyers. The test results were encouraging enough to just a roll out of 1.8 million 52-page books in 1996 and 1997, which in turn was reasonably successful.
"It's not just the small independents," notes Cohen, "There are a lot of mail-order buyers and foreign buyers that shop Tupelo."
"Mailers like to rent names of active mail-order buyers because these consumers are more likely to buy from you when they are in the buying mode," concurs Georgia US Data Services' Pennington.
Yet some marketers still feel trepidation about mailing to the "unknown." For these mailers, D'Agostino recommends that they use overlays of income, mail-order buyers and credit card holders to allay these fears.
To combat these challenges, Chinaberry, plans not to mail less, but to mail smarter by sending catalogs only to known mail-order buyers. Because of the postal changes taking effect, Chinaberry is raising shipping costs for the first time in years.
FAO Schwartz, the "ultimate toy catalogue": 133,413 12-month mail-order buyers. Avg.
AMA Catalog: 354,464 total mail-order buyers. Price: $80/M.
AZ also looked for different markets to test in addition to the proven fund-raising lists - such as multi mail-order buyers, subscribers to consumer magazines, new movers and continuity buyers.
A growing number of list owners are participating in cooperative prospecting databases like Direct Media's Smartbase, which contains 70 million mail-order buyers culled from mailing lists of roughly 60 participating catalogers.