In addition, the company plans to roll out new solutions and services to ensure growth in new markets, it said in a statement.Country: , USASector: Computer SoftwareTarget: Market Planning
Solutions Inc (MPSI)Buyer: KSS Fuels IncType: Corporate acquisitionStatus: Closed
The two companies, also offering network planning services, data collection and analytics, plan to roll out new solutions and services after their tie-up to ensure growth in new markets.Country: , USASector: Computer SoftwareTarget: Market Planning
Solutions Inc (MPSI)Buyer: KSS Fuels IncType: Corporate acquisitionStatus: Agreed
Calculate the cash flow for each year of the market planning
The assignment will include market planning
for several new products, including a gluten-free beer that is brewed from malted sorghum instead of barley.
Market planning and attendant target marketing were virtually unknown.
To rely on production people--who think in terms of production problems--for coming up with sound market planning is wishful thinking.
Inadequate Market Planning: A major pitfall is developing a marketing plan whose individual elements are not well integrated.
Unfortunately, early market planning is never based on hard facts, but rather on various premises, forecasts and assumptions involving limited knowledge, piecemeal data and imperfect concepts.
As we look at casting marketing, we see five strong trends evident for the 1990s: increased use of forward market planning
; more involvement by top management in the marketing process; adoption of systems in all aspects of marketing; better coordination, direction and control over line marketing activities; and emphasis on target marketing.