Key to all this has been the company's use of SAS Customer Intelligence Solutions, particularly the SAS Marketing Optimization
product that Yapi Kredi rolled out in August 2012.
McHenry says SAS for Retail is used by 600 retailers worldwide, including Walmart and Target, and helps grocers with a host of issues, among them: shopper insight, promotion optimization, assortment optimization, price optimization, demand forecasting, inventory optimization, space optimization, marketing resource management, campaign management, marketing optimization
, market basket analysis, enterprise forecasting, workforce optimization, social media analytics, visual analytics, high-performance analytics, transportation optimization, and text and data mining.
Analytics experts and data scientists say that big data from multi-structured data sources are having the greatest impact on business applications for digital marketing optimization
, according to a webcast survey conducted by Teradata, the analytic data solutions company.
The state of the art science behind our marketing software products combines a user-friendly visual interface with advanced attribution management and predictive modeling functionality that clearly shows clients where opportunities exist for marketing optimization
Ektron, a web content management, social and marketing optimization
software and solutions provider, has announced an eIntranet plug-in built with Seesmic Desktop 2 (SD2).
Autonomy Corporation plc (LSE:AU), a provider of infrastructure software for the enterprise, reported today that British Airways (LSE:BAY) has deployed Autonomy Optimost's Marketing Optimization
Platform in order to boost customer engagement and increase conversion rates on its website.
"Putting the right message in front of the right person at the right time has always been the marketer's dream," Jim Sterne, founder of the eMetrics Marketing Optimization
Summit, said in a release.
This ensures Google Analytics customers have access to the high-end data analysis and marketing optimization
services provided by ZAAZ.
Barclays will improve communications to its 8 million customers by using Experian-Scorex's marketing optimization
solution to automatically determine the most appropriate offer to make to each customer, the best time to make the offer and the optimal channel through which to send the offer, according to Experian-Scorex.
ENTERPRISE-WIDE MARKETING OPTIMIZATION
CAN BUILD BUSINESS VALUE
iHeartMedia Analytics joins marketing optimization
tools SoundPoint , a programmatic real-time radio ad buying platform, and iHeart's recently introduced SmartAudio , which enables advertisers to do impression-based audience planning and dynamic radio ad creative that utilizes real-time triggers -- such as weather, pollen counts, sports scores, and mortgage rates -- to deploy different campaign messages based on what is happening in a specific market at a specific moment.