The portfolio includes marketing solutions for customer segmentation, data mining, forecasting models, customer profiling, multichannel campaign management
and reporting capabilities.
has named IBM as a leader in the April 2017 Gartner Magic Quadrant for Multichannel Campaign Management
[USPRwire, Thu Dec 11 2014] Multichannel Campaign Management
Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis (2014 - 2019)
Marketers must do a better job at integrating this new direct communication channel into their existing marketing data warehouse, CRM systems, and their multichannel campaign management
This announcement occurs on the heels of Alterian's inclusion in the Magic Quadrant for Multichannel Campaign Management
, 1Q07 and Magic Quadrant for Marketing Resource Management, 1Q07.
This completed conversion provides clients with flexible access to a best-in-class fabric of marketing infrastructure and tools for database management, business intelligence, analytic processing and multichannel campaign management
. The highly scalable architecture offers to hosted database clients even greater performance, flexibility and data access for planning, deploying and optimizing integrated marketing programs.
for its SAP Hybris solution in the Leaders quadrant of the 2017 Magic Quadrant for Multichannel Campaign Management
New features in divine Conversations 5.0 include: Conversations StrategyFlow, a multichannel campaign management
module that is designed to drive customer transactions to lower cost channels such as e-mail, Web chat and Web self-service, depending on the profile and preferences of customers; two new CTI integration capabilities, one which enables Conversations customers to utilize the efficiencies of the outbound dialer while taking advantage of sophisticated enterprisewide agent routing capabilities, the other which combines superior call progress detection with reduced agent voice connectivity costs; and out-of-the-box integration with divine SoftMetric, business acti vity monitoring and performance analysis software.
as a Leader in the 2017 Magic Quadrant for Multichannel Campaign Management
To overcome these marketing challenges, leading companies are adopting integrated solutions within the Adobe Digital Marketing Suite to support automated, centralized, multichannel campaign management
in real time, with impressive returns.
Pega 7 is the only product evaluated in the iBPMS Magic Quadrant to also be included in Gartners Magic Quadrant for the CRM Customer Engagement Center , in which it was recognized as a Leader for the fifth consecutive year, its Magic Quadrant for Multichannel Campaign Management
, and most recently its Magic Quadrant for Sales Force Automation.
E-marketing, as far as cost optimization or optimization in multichannel campaign management