NALAANational Assembly of Local Arts Agencies (now Americans for the Arts)
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Although no attempt was made to include the profit-making sector, NALAA investigators did examine nonprofit agencies' indirect economic impact on sample communities: Say the local historical museum decides to spruce up its building, and spends $100 on paint at the hardware store downtown.
Econometricians working with the NALAA study chose a different approach, one built on community-specific "input/output" equations that tracked the dollar flow.
Based on its analysis of 33 representative communities, NALAA investigators also developed estimates of the non-profit arts industry's total national impact.
Based on their surveys, NALAA investigators estimate that, in an average year in an average American community, 10,000+ volunteers donate 30+ hours to nonprofit arts agencies.