Indeed, one afternoon of the NATMA weekend convention was given over entirely to training of the managers themselves.
For example, Kitty Vance, a co-founder of NATMA who now runs her own telemarketing training program, dispensed such tips as scheduling callbacks for prospects at "memorable" times like 10:05 tomorrow rather than simply "10 o'clock." ("But don't say |10:07,'" she warned.
Several at the NATMA conference conceded that quite often their new departments are flying by the seat of the their pants.
At the NATMA conference, managers looked on like kids pressed against the toy store window as vendors described and demonstrated an array of hardware and software equipment with such exotic functions as predictive dialing, end-of-call transmittal and electronic call slip.
At just five years old, NATMA is looking forward to growing up.
"The successful newspapers of the '90s in our opinion, are going to be the ones that have successful telemarketing programs," Houston Chronicle's Dwight Brown told NATMA.