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With all of the ineffective programs implemented during NCAAW, the Mad Challenge represents a promising new intervention, which may appease university officials' need to conduct programming for NCAAW.
Coors was instrumental in establishing the program five years ago and has continued its support of NCAAW to increase awareness of alcohol-related issues on college campuses.
Edward Hammond, national chairperson of NCAAW. "From the start, Coors Brewing Company has been involved in this partnership and in helping us work toward solutions."
Each year in October, 3,000 colleges and universities across the nation join in efforts to increase alcohol awareness through participation in NCAAW. All participating schools are eligible to enter the competition for awards.
"NCAAW is a good example of a program that addresses those issues for college students.
"Making the personal responsibility message contemporary and top-of-mind is important if we are to make a positive impact on today's college campuses," said Edward Hammond, president, Fort Hays State University and national chairman, NCAAW. "Who better to create those messages than the college students themselves?"
"The poster competition is part of our total support of NCAAW," said Stephen Burrows, vice president, consumer awareness and education, Anheuser-Busch.
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- NCA CASI
- NCA Commission on Institutions of Higher Education
- NCAA Men's Division I Basketball Championship