NEDICNational Eating Disorder Information Centre (Canada)
NEDICNational Emergency and Disaster Information Center (Indiana University of Pennsylvania)
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Dove is a sponsor of NEDIC, and she is careful to emphasize how choosy the organization is when accepting corporate sponsorship.
The campaign techniques all draw people to the NEDIC website, where they can find out more information, as well as sign a petition in support.
In the end, Bear hopes that women will help NEDIC bring the message to fashion leaders and marketers in a way they can't ignore.