For instance, Frozen Food Month and the National Frozen Food Festival, both sponsored by NFFA
, are designed to boost sales and consumption of frozen foods.
Headquartered in Harrisburg, PA, NFFA
is the sponsor of March National Frozen Food Month and the October Frozen Food Festival and is a co-sponsor of the annual National Frozen Food Convention.
This is evidenced each year in the enthusiastic local group meetings, and the Golden Penguin entries submitted for judging at the NFFA
Finally, we should turn to NFFA
and the local frozen food associations, which offer a way to communicate with consumers.
Although there were more than 300 entries in the category this year, Cindy Rockwell of the NFFA
said that the Caseys' display stood out.
For more information, telephone NFFA
at 1-717-657-8601 or AFFI at 1-703-821-0770.
spent about $100,000 this year for point-of-sale material and the American Dairy Association puts millions behind June Dairy Month.
Contact: Co-sponsors NFFA
at 717-657-8601 or AFFI at 703-821-0770.
Harrisburg, Pennsylvania-based NFFA
(Fax: 1-717-657-9862) attributes some the category's success to more expensive, higher quality, higher value products.
which received the Frozen Food Industry's Supermarket Merchandiser Award at last year's NFFA
convention, frozen concentrate is the number one selling frozen category, according to Perishables Buyer Rick Benner.
SAULNIER: There is a lot of good work being done on behalf of the frozen food industry by your trade association, as well as NFFA
in the United States.
Bring Us To Your Table--Freezer Favorites" was developed by NFFA
to give all segments of the frozen food industry a year-round promotional platform to appeal to the shopping consumer.