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National president Stuart Reddish said Deacon had worked closely with the NFRN for many years.
Each month the NFRN awards the title, which recognises unsung retail champions, to newsagents who go that extra mile for their customers and local community.
The NFRN was founded in 1919 and is one of Europe's largest retail trade associations with over 15,000 independent retailers in membership throughout the UK and Ireland.
The voluntary ban came into effect at the end of the NFRN's conference in Inverness this week.
NFRN chief executive Paul Baxter said:"Independent retailers are the news industry's unsung heroes and deserve recognition for the fantastic work they do to get newspapers into customers'hands every day."
The petition, backed by the NFRN, the Association of News Retailing (ANR) and some MPs, calls on the OFT to re-examine the newspaper and magazine distribution industry, amid "concerns about anti-competitive behaviour".
READ ALL ABOUT IT A NEWSAGENT from Whitley Bay has been named the new Vice President of the National Federation of Retail Newsagents (NFRN).
Latest figures from the NFRN show that 510 member newsagents went bankrupt last year - an increase on 2007 when 482 were forced to close their doors for good.
TO get today's free seeds, take the voucher to any of the NFRN newsagents listed below left and displaying the symbol (right).
The local branch of the National Federation of Retail Newsagents (NFRN) is concerned dozens of shops could close as a result of the measure.
The NFRN said more the move by supermarkets into newspaper and magazine retailing had seen 13,000 independent local retailers go out to the wall in the last ten years.
The Scottish Newspaper Industry Awards are being launched in partnership with the National Federation of Retail Newsagents (NFRN).
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- NFR2-TRAF-signalling complex protein
- NFS: HS