NFVFNational Film and Video Foundation (Capetown, South Africa)
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"The South African government has recognised the potential inherent in the local film and video industry in creating jobs and contributing to the GDP," says the NFVF, a statutory body mandated by South Africa's parliament to spearhead the development of the film business.
"With the global economic crisis hitting all sectors of production, the South African film industry revealed a resilient feature and continued to churn out quality products that were appreciated by the audience," the NFVF added.
According to statistics compiled by the NFVF, local pics accounted for less than 4% of total B.O.
The NFVF initiative, according to many, is a start.
Although this is one of mandated goals of the NFVF, progress in this regard requires multiple initiatives on an industry-wide level.
This was highlighted by Botha in his review of NFVF policies, where it was suggested that incentives be created for local broadcasters to promote South African films, and that new media be involved in marketing and distribution strategies.
The NFVF, identifying lack of access to funding as a key factor holding back the development of the local industry, has worked hard this past year to lobby private and public institutions to work with filmmakers to find viable ways to finance projects.
The NFVF, formed by the government in 1997 to promote and develop the industry, is the primary body distribbing state coin to local productions.
NFVF, which promotes and develops the industry, believes its survey will be crucial to the future of broadcasting by helping to set new standards.