NISOLNaval Interim Support Outfitting List
Copyright 1988-2018, All rights reserved.
References in periodicals archive ?
Although it has been employed expensively in the economics literature, it has received scant attention in the marketing literature to date (two recent exceptions are Dreze, Nisol, and Vilcassim, 2000; Cotterill, Putsis, and Dhar, 2000).
For example, one benefit of category management implementation is a reduction in stock-outs, a situation that has been shown to decrease consumers' loyalty to the retail store and/or to the brand sought (Campo, Gijsbrechts, and Nisol, 2000).
Patricia Nisol is Research Assistant, Ghent University, Department of Marketing, Hoveniersberg 24, 9000 Ghent, Belgium (e-mail: