NMRCANew Mexico Roofing Contractors Association
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Since its inception, the NMRCA Green-Star Program has recognized those within the ready-mixed concrete industry who have achieved or are actively working to achieve environmental excellence and a demonstrable reduction of environmental impacts, following the principles of sustainability.
Posteriormente, Brown3 (1953) la describe como: Una decision deliberada para concentrar las compras en una unica marca debido a alguna superioridad real o imaginaria de esta nmrca.