NYDJNot Your Daughters Jeans (clothing brand)
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We have completely transformed our digital business, and we are happy to see impressive post-launch metrics that reflect our efforts, said Julie Ting, VP Direct to Consumer at NYDJ. Our customers crave a personalized, intuitive shopping experience when looking for the perfect pair of jeans.
With Salesforce Commerce Cloud as its foundation, NYDJ now has a streamlined and modern e-commerce solution equipped with a more responsive customer service team, and the ability to update and deploy campaign content with minimal lead time.
NYDJ is a brand that values customer intimacy, innovation and community.
NYDJ is raising the bar when it comes to creating enriched, connected customer shopping journeys, said Rich Lyons, CEO and President of LYONSCG, part of the Capgemini Group.
7 January 2014 -- New York-based private equity firm Falconhead Capital LLC said that it has sold its portfolio company NYDJ Apparel LLC to Crestview Partners and Maybrook Capital Partners.
Headquartered in Vernon, California, NYDJ offers a range of products to women.
The firm said that NYDJ is the top-selling women's denim brand in US department stores.
US private equity firm Falconhead Capital LLC said it had disposed of California-based women's denim apparel maker NYDJ Apparel LLC to Crestview Partners LP and Maybrook Capital Partners for an undisclosed sum.
During its ownership of the company, Falconhead has helped NYDJ extend its product line, deepen its relationships with retail partners and diversify its distribution channels, according to the vendor's chairman and CEO, David Moross.
Weil, Gotshal & Manges LLP acted as legal counsel to both Falconhead and NYDJ.
NYDJ (New York DJ) Footwear, messenger bags, athletic
M2 EQUITYBITES-January 7, 2014-Falconhead Capital divests NYDJ Apparel to Crestview, Maybrook